The Brief
We have been designing the stand for the TVRCC to take to the NEC Classic Motor Show for many years, but they approached us to refresh their stand with a completely new look and a stand system that could work at scale. The brief was to create an updated, cohesive environment that would feel bold and contemporary on the show floor, while still giving the cars the stage they deserve. Alongside the physical build, the club wanted clear visitor touchpoints—strong branding, clean information, and a merchandise range that looked and felt “premium TVRCC” from the moment you stepped onto the stand.
To make sure there were no surprises on-site, we also produced detailed 3D visuals of the full layout so they could see exactly how the finished stand would present before anything went into production.